Regardless of the size of your firm, investing in your brand is important to define your niche in the marketplace and help you stand out from the crowd. A strong brand can help you drive sales, attract talent and develop strategic partnerships.

Join the Loudoun Chamber’s Small Business Committee at Notaviva Vineyards to discuss the importance of your organization’s brand and how to evaluate your brand. This workshop will guide you through basic techniques on measuring the effectiveness of your brand.

1. Is your brand reaching the appropriate/intended audience?
2. What message and emotion does your brand convey?
3. How well does your brand stand up to your competitors?

The workshop will be lead by Stephen Mackey, Creative Director with Mesh Omnimedia. Stephen is a Telly-award winning producer and director who brings to Mesh Omnimedia a wide range of experience in all facets of digital media production, including brand development, film production, visual design, software development, digital media product management, as well as technology and operations executive management. The Mesh Omnimedia team recently led the higly-regarded rebranding efforts for the Loudoun Chamber, which was a critical initiative to help the Chamber celebrate its 50th anniversary. Stephen will share all of the draft logos that were developed for the Chamber, as well as reveal the findings of the logo analysis survey that was conducted across key stakeholder groups to determine the final selection.

Attendees will receive the most benefit from this workshop if they have a business or personal brand that they are actively developing. Participants are encouraged to prepare ahead of time by thinking of the unique needs of their target audience and vision for their business or brand.

Following the workshop, attendees are invited to join Stephen for a wine tasting and experience Notaviva’s ground-breaking Augmented Reality (AR) wine label solutions. (Please note tasting charges will be collected by Notaviva Vineyards.)